Chopard has once again demonstrated its mastery in jewellery watches with the debut of the L’Heure du Diamant box collection, solidifying its position as the leader in creating jewels that tell time.
At this year’s Watches and Wonders, Chopard unveiled new timeless pieces that showcase the brand’s enduring legacy in watchmaking and jewellery. The story of Chopard is one of innovation, artistic excellence, and family heritage. Since 1963, when Karl Scheufele III acquired the maison, the Scheufele family has nurtured its expansion into a global watch and jewellery empire.
Chopard’s journey into the world of fine jewellery watches began in the late 1960s, a time of creative renewal. By the 1970s, Chopard had earned its reputation as the Master of Jewellery Watches, with bold designs featuring ornamental stone dials and sculptural bracelets.
In 2012, Chopard introduced the L’Heure du Diamant collection, which quickly became a success, earning the Jewellery Watch Prize at the Grand Prix d’Horlogerie de Genève the following year. Now, in 2025, Chopard enriches the collection with a new Precious Hours box set, featuring 12 exquisite timepieces inspired by the vibrant decadence of the 1970s.
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