A stunning pink diamond ring has shattered auction records, selling for an astonishing $45 million at Sotheby’s Geneva. The 15.81-carat gem, known as “The Eternal Pink,” is one of the rarest fancy vivid pink diamonds ever discovered, with a color saturation and clarity that left collectors and experts in awe. The sale not only set a new benchmark for pink diamonds but also reignited interest in colored gemstones as alternative investments amid economic uncertainty.
The diamond was mined in Botswana over a decade ago and underwent an extensive two-year cutting process to achieve its perfect oval shape. Its mesmerizing hue, described as a “bubblegum pink” with no secondary tones, places it among the top 0.1% of pink diamonds in existence. According to Sotheby’s, only three other diamonds of similar size and quality have appeared at auction in the last 30 years, making this sale a historic event for gem enthusiasts.
The buyer, who chose to remain anonymous, placed the winning bid after an intense 12-minute bidding war between five contenders. Industry insiders speculate that the ring may have been acquired by a private collector from Asia, where demand for rare colored diamonds has surged in recent years. The sale price far exceeded the pre-auction estimate of $35 million, reflecting the diamond’s unparalleled beauty and investment potential.
Pink diamonds are among the most coveted gems in the world, primarily due to their scarcity. The Argyle mine in Australia, once the primary source of pink diamonds, closed in 2020, drastically reducing global supply. As a result, prices for high-quality pink diamonds have skyrocketed, with some appreciating by over 300% in the past decade. Analysts predict this trend will continue, making such gems a hedge against inflation and market volatility.
Beyond its financial value, “The Eternal Pink” carries a romantic allure. The ring’s design, crafted by a renowned jeweler, features a minimalist platinum setting to highlight the diamond’s natural brilliance. Auction house representatives described it as “a love letter to rarity and perfection,” a sentiment echoed by attendees who marveled at its display.
The record-breaking sale has also sparked discussions about the future of diamond auctions. With fewer exceptional stones entering the market, experts believe that prices for top-tier colored diamonds will keep climbing, attracting both seasoned investors and new buyers seeking tangible assets. As one Sotheby’s executive noted, “Diamonds like this transcend fashion—they become legends.”
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