Borboleta, the Croatian jewelry brand known for its popular symbolic thread bracelets, is stepping into the luxury market with the launch of its new Atelier Collection. This marks a major evolution for the brand, which has become known across Europe for its emotionally meaningful, everyday jewelry.
The Atelier Collection features handcrafted pieces made with 18-karat gold, diamonds, and precious gemstones. It offers a more refined version of Borboleta’s signature style—one that combines deep symbolism with lasting quality.
Since its founding in 2012, Borboleta has built a strong following with its lightweight, colorful thread bracelets. These pieces, often linked to luck, love, and personal meaning, have earned a reputation as “never-take-off” jewelry.
“With Atelier, we wanted to stay true to who we are while giving our customers the premium craftsmanship and materials they’ve been asking for,” said Tajana Lisicar, Borboleta’s founder and CEO. “It’s a natural next step. We’ve kept the emotional connection but elevated the design with gold, diamonds, and timeless elegance.”
With this new collection, Borboleta aims to blend its heartfelt charm with the sophistication of fine jewelry—offering pieces designed to last a lifetime.
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