Zoya, the luxury jewelry brand from the House of Tata, has launched a refreshed version of its Aeterna collection. Known for its unique design, the Aeterna collection combines sacred geometry with feminine energy, presented through sculptural shapes and vibrant colors. The latest pieces in the collection include hoop earrings, layered medallions, and iconic rings, all designed with an architectural silhouette yet an ethereal feel.
The collection draws inspiration from the Flower of Life, a symbol of universal interconnectedness. The original design featured Purple Amethyst, symbolizing feminine energy, and now includes Green Amethyst, which represents renewal. This new dual-toned approach creates a deeper narrative.
For the modern woman, Aeterna offers both elegance and intention. Each piece is not just a piece of jewelry, but a spiritual companion that connects her to the deeper rhythm of her life. The collection, which transcends trends, speaks to the infinite possibilities that unfold within every woman. Crafted for the contemporary woman, Aeterna reflects a journey that moves from quiet mornings to radiant evenings, seamlessly fitting into every part of her day.
According to Amanpreet Ahluwalia, Business Head of Zoya-House of Tata, “Aeterna has always held a special place in the Zoya universe. With this new expression, we’ve added depth and expanded the collection into new, more elevated pieces that can be worn every day. More women are embracing Aeterna, finding a personal connection to its evolving spirit.”
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