Luxury jewelry brand Michael M has announced that it will maintain its current pricing structure, even as parts of its supply chain are impacted by new U.S. tariffs. Known for its high-end engagement rings and wedding jewelry, the brand is largely insulated from major import costs thanks to its California-based 18,000-square-foot facility and reliance on U.S. suppliers for core materials like diamonds and recycled gold.
However, not all of its supply chain is domestic. The company:
Sources diamonds that originate from abroad—making them subject to tariffs upon U.S. entry.
Imports backings from Italy, operates a small-scale manufacturing site in Armenia (about 5% of output), and purchases packaging from India.
These items are currently affected by a 10% “universal tariff” imposed by the U.S. in April. Under the framework of President Trump’s “reciprocal tariffs”, tariff rates could rise further, particularly on goods from nations where the U.S. perceives trade imbalances.
Despite these pressures, Michael M has committed to shielding customers from price increases for now. The move reflects the company’s strategy to uphold its value proposition in a competitive luxury market—especially critical during key buying occasions such as wedding season.
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