Contemporary fine jewellery brand Amaris, founded by Prerna Rajpal, marks a significant milestone this year by unveiling its first flagship boutique outside New Delhi. Located in the upscale Banjara Hills neighborhood, Hyderabad, the 2,750 sqft boutique offers an immersive brand experience beyond traditional retail.
As guests enter, they are welcomed by the striking ‘Amaris Blue Wall’, a signature feature embodying the brand’s bold, modern identity. Over the past decade, Amaris has distinguished itself by blending heritage craftsmanship with contemporary aesthetics and storytelling, creating fine jewellery that speaks to the confident and expressive spirit of today’s Indian woman.
The new Hyderabad flagship is designed not just as a shopping destination but as a celebration of the Amaris woman — modern, unapologetic, and uniquely herself — offering visitors a deep dive into the brand’s ethos and exquisite creations. This expansion marks Amaris’s growing footprint in India’s luxury jewellery landscape, bringing its distinctive voice to a wider audience beyond the capital.
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