Between June 15, 2025, Van Cleef & Arpels made headlines with its unprecedented commitment to sustainability by partnering with the Ethical Gemstone Alliance (EGA), a global initiative dedicated to promoting responsible sourcing in the jewelry industry. This landmark collaboration marks a significant step forward in the maison’s efforts to integrate environmental and ethical considerations into its luxury offerings. The announcement was made during a press conference at the brand’s flagship boutique on Place Vendôme, where executives outlined their ambitious roadmap for the future.
Under this partnership, Van Cleef & Arpels will transition to using 100% traceable gemstones across all its collections by 2030. The initiative begins with the immediate adoption of ethically sourced emeralds, rubies, and sapphires in its upcoming high jewelry pieces. Each gemstone will be accompanied by a digital passport, detailing its origin, mining conditions, and journey from earth to boutique. This transparency ensures that customers can make informed choices, aligning their purchases with their values.
A key aspect of the partnership involves direct investment in mining communities. Van Cleef & Arpels and the EGA will allocate €20 million annually to improve working conditions, provide education, and implement eco-friendly mining techniques in regions such as Colombia, Mozambique, and Sri Lanka. The maison has already initiated pilot projects in these areas, including the introduction of solar-powered mining equipment and reforestation programs to offset environmental impact.
To celebrate this milestone, Van Cleef & Arpels unveiled a special edition of its iconic Alhambra collection, featuring responsibly sourced mother-of-pearl and turquoise. The pieces are crafted using recycled gold and platinum, further reducing the brand’s carbon footprint. The collection’s launch was accompanied by a short film highlighting the artisans and miners behind the materials, offering a rare glimpse into the human stories woven into each creation.
Industry experts have praised Van Cleef & Arpels for setting a new standard in luxury sustainability. “This partnership demonstrates that ethical practices and exquisite craftsmanship are not mutually exclusive,” remarked a leading jewelry analyst. The move also responds to growing consumer demand for transparency, particularly among younger, environmentally conscious buyers.
During the press conference, Van Cleef & Arpels’ Head of Sustainability, Claire Delaporte, emphasized the brand’s long-term vision. “Our commitment extends beyond gemstones—we are reevaluating every aspect of our operations, from packaging to energy use, to ensure a holistic approach to sustainability,” she stated. The maison plans to publish annual progress reports, allowing stakeholders to track its journey toward full sustainability.
The announcement has sparked a wave of interest across the industry, with competitors expected to follow suit. As Van Cleef & Arpels leads the charge, its partnership with the EGA serves as a powerful reminder that luxury and responsibility can go hand in hand, paving the way for a more ethical future in high jewelry.
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