On June 17, 2025, Cartier made headlines with its ambitious new sustainability plan, pledging to achieve full carbon neutrality across its operations by 2030. The announcement, made during a press conference in Geneva, outlined a multi-phase strategy that includes transitioning to 100% renewable energy, investing in regenerative agriculture for gold and diamond mining, and pioneering lab-grown gemstone alternatives for select collections.
A key component of the initiative is Cartier’s partnership with several environmental organizations to restore ecosystems affected by mining. The brand revealed that it has already begun replanting forests in Botswana and Brazil, where many of its precious stones are sourced. Additionally, Cartier will implement a blockchain-based tracking system for all its materials, allowing customers to verify the ethical origins of their purchases. This move aligns with increasing consumer demand for sustainability in luxury goods.
The brand also introduced its first fully sustainable watch, the “Tank Écologique,” crafted from recycled gold and conflict-free diamonds. The timepiece’s strap is made from plant-based leather, a innovation developed in collaboration with bio-material scientists. Cartier’s CEO emphasized that while the watch represents a step toward greener practices, the company remains committed to maintaining its signature craftsmanship.
Critics have questioned whether these measures will significantly impact Cartier’s environmental footprint, given the resource-intensive nature of high jewelry. However, independent analysts have praised the brand’s transparency and long-term vision, noting that Cartier’s influence could push the entire industry toward more sustainable practices.
You Might Be Interested In: