In an era where conscious fashion is at the forefront, quartz stone is emerging as the star of the jewellery world, captivating designers and consumers alike with its natural beauty and powerful energy. Leading the charge is Shraddha Tripathi, cofounder of bijouterie label Binni, who has unveiled an exclusive collection that transforms this raw, earthy element into the latest fashion must-have.
“As a designer, I’ve always been captivated by the way natural elements hold stories within them,” Shraddha shares. “Quartz, in particular, has an ethereal beauty, pure yet powerful, delicate yet unbreakable. I wanted to translate that into jewellery that speaks of individuality and confidence.”
The Quartz Collection goes beyond mere ornamentation, aiming to resonate with the wearer’s energy and spirit. Shraddha envisioned pieces that could turn everyday moments into something more positive, offering not only beauty but also an enhanced sense of self and presence.
Designing the collection, Shraddha emphasizes, was a blend of artistry and craftsmanship. “It all begins with sourcing the finest stones — each cherry-picked for its unique clarity, texture, and natural character,” she elaborates. The collection’s pieces reflect her commitment to sustainability and conscious fashion, offering not just jewellery, but a tangible connection to the energy of nature itself.
As quartz continues to gain popularity in the fashion world, Binni’s Quartz Collection stands as a testament to the beauty of natural stones and the transformative power they hold in both style and spirit.
Related topics: